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Bachelor-of-Arts-(Hons)-in-English-Studies-and-Digital-Communication
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Bachelor-of-Arts-(Hons)-in-English-Studies-and-Digital-Communication
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Bachelor of Arts (Honours) in English Studies and Digital Communication
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Programme Description

The BA(ESDC) programme aims to cultivate a new generation of English studies students with strong digital literacy skills through a digitally enriched curriculum. The programme provides a wide range of courses to build a solid foundation in English language, linguistics and digital literacy, consolidated by hands-on experience in using digital tools for language applications. Students will be empowered to develop digital contents for the learning and teaching of languages, to publish in digital media and to support and critically evaluate digital communication solutions. A combination of humanities and digital communication technology will allow students to further contribute to the transformation of education, media, and publishing in the digital age.

Study Mode Normal Period of Study JUPAS Code

Non-JUPAS Code (For Senior Year Entry)

Full-time

4 Years (for Year 1 Entry)

2 Years (for Senior Year Admissions) 

JS8675 NJ8675S
EdUHK Programme Code Enquiry (Admissions) Enquiry (Programme) Download Prospectus
A4B093 (852) 2948 6886
Submit Your Enquiry
(852) 2948 7247
a4b093@eduhk.hk
Download Prospectus

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Learn More About Our Programme

Our Admission Talk Video

Programme Aims

Upon successful completion of the programme, students should be able to:

  1. Demonstrate a high level of proficiency in English;
  2. Use up-to-date linguistic methodologies to analyse the use of English language across domains;
  3. Develop digital contents for applications in multilingual and multicultural settings;
  4. Utilise state-of-the art digital tools for digital communications;
  5. Develop and apply critical thinking and problem-solving skills to contribute to the technological advancement of education, media, and publishing; and
  6. Exercise an enhanced awareness of the ethical dimensions implicit in the digital age.

What Our Student Says

Faiza

In my early days of university life, I found some courses challenging. In spite of this, I took the initiative to seek help from course lecturers. With their kind assistance and through the learning of useful applications during classes, I have made a great leap in mastering various technological skills.

Faiza

Bachelor of Arts (Honours) in English Studies and Digital Communication 

Programme Structure 

Domain Credit Points Required for Year 1 Entry Credit Points Required for Senior Year Entry
Major
  • Core
  • Major Electives
  • Major Interdisciplinary Course
  • Internship
  • Cross-faculty Core Course
54 30
Final Year Project
  • Research Methods
  • Honours Project / Capstone Project
6 6
Electives 30 15
General Education  22 9
Language Enhancement 9
Total: 121 60

Note:
(1) Classes will be held in Tai Po Campus and Tseung Kwan O Study Centre / North Point Study Centre / Sports Centre / Kowloon Tong Satellite Study Centre as decided by the University.
(2) Students admitted into this programme are required to visit the Greater Bay Area (GBA) and/or other parts of Mainland China. Programme may also require students to participate in other non-local learning experience for completion of the programme. While the visits are heavily subsidised, students are still required to contribute part of the estimated cost of the visits ("student contribution"), whereas personal entertainment, meals expenses, travel document fee and personal insurance costs will not be supported. The estimated cost of the visits for students admitted to the 2024/25 cohort is not available yet as it is subject to a variety of factors such as changes to the cost of the visits as a result of inflation, trip duration, traveling expenses, the exchange rate, etc. The exact amount of student contribution is thus not available.

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The Major study domain consists of four components: (a) Major Core, (b) Major Electives, (c) Major Interdisciplinary Course, (d) Cross-faculty Core Course, and (e) Internship.  Students are required to complete the Major Core courses that cover the basics of English Studies and essential level of digital literacy. Apart from the Major Core, students are expected to take a 3-cp Major Interdisciplinary Course and a 3-cp Cross-faculty Core Course.

List of Major Courses

Major Core Courses

For Year 1 Entry

  • Computer-assisted Translation
  • English as a Global Language
  • English for Cross-Cultural Communication in the Greater Bay Area and Beyond
  • English Grammar
  • Introduction to English Phonetics and Phonology
  • Introduction to Linguistics
  • Introduction to Programming for Language Studies
  • Introduction to Sociolinguistics
  • Language Information Management
  • Speech Technology for Language Learning and Teaching
  • Spoken and Written Discourse
  • Words and Their Meanings

For Senior Year Entry

  • English for Cross-Cultural Communication in the Greater Bay Area and Beyond
  • English Grammar
  • Introduction to English Phonetics and Phonology
  • Introduction to Linguistics
  • Introduction to Programming for Language Studies
  • Language Information Management
  • Words and Their Meanings

 

 

 

Major Elective Courses (For Year 1 Entry only)
  • Digital Imaging and Interactive Media
  • Digital Humanities 
  • Effective Teaching and Meaningful Learning using Mobile Technologies
  • Gamification in Teaching: Bringing Games to the Classroom
  • Integrating Information Technology in the ESL/EFL Classroom
  • Web Design and Digital Authoring
Major Interdisciplinary Courses
  • Digital Humanities
  • Language and the Human Footprint
  • Language and Well-being
Cross-faculty Core Course

The course comprises three individual components with 1 credit point each and separately assessed with the aim to widen students’ horizon and look beyond Hong Kong. In Component I, lectures with topics related to Basic Law/National Security will be arranged; in Component II, students will have the opportunities to undertake visits in Greater Bay Area; in Component III, a variety of themes which are linked to the University’s development niche areas will be offered by Faculties.

Students are required to participate in a compulsory internship (3 cps) in the summer after Year 3. The Internship aims to enable students to integrate and apply in real-life settings the knowledge and skills gained in their studies. The Internship also prepares students to handle challenges they may encounter in real work situations, and provides opportunities for them to consider their future career directions.

The Final Year Project comprises two 3-credit point courses:

  • Honours Project I/Capstone Project I: Introduction of Research Methods and Proposal
  • Honours Project II/Capstone Project II: A one-year project to be conducted in the final year. Students will complete an individual project under a supervisor.

On top of the major courses, electives provide greater flexibility and multiple learning pathways for undergraduate students to develop their interests and explore their career aspirations. Students may also use the cps under this domain to study towards prescribed Minors or Second Majors offered by FHM and other Faculties.

In this domain, first-year-first-degree students are required to take English and Chinese enhancement courses offered by the Department of English Language Education and Centre for Language in Education to meet the Language Exit Requirements for English and Putonghua of the University.

Senior year entrants will be exempted from the Language Enhancement Courses and Language Exit requirements.

The EdUHK’s General Education courses prepare students to be active agents of change, by broadening their intellectual horizons, helping them make connections among different areas of knowledge and between their formal studies and life outside the classroom, and strengthening their capacity for sound thinking and good judgement. It offers a varied but balanced mix of individual courses across a range of subject areas and disciplines, set within an integrated structure of (i) General Education Foundation Course, (ii) Experiential Learning (including an Experimental Learning Course on Entrepreneurship and Innovation), (iii) General Education Breadth Courses, and (iv) University ePortfolio, with a total of 22 credit points (cps) (4-year programme).

Senior year entrants are required to take a 3-cp University ePortfolio, a 3-cp Experiential Learning Course on Entrepreneurship and Innovation, and 3 cps of General Education Breadth Course or Language Enahncement Course.

Information Technology Competency Requirements in Education (ITCE)

To demonstrate the attainment of ITCE, students are required to complete at least one of the following:

  • The IT e-Portfolio Checking and a reflective statement
  • The Student Teacher Education Programme (STEP) and a reflective statement
  • The Artificial Ingelligence Literacy (AIL) programme and a reflective statement

 

Career Prospects/Professional Qualifications

The BA(ESDC) programme provides excellent background for job opportunities in education, media, journalism, publishing, and communication. These fields have become highly data-intensive and require talents who can acquire and utilise information from the international English-speaking world at an unprecedented speed. The analytical training provided by English linguistics courses plays an essential role in all aspects of integration of the use of English in the digital world.

Graduates will be able to transfer their multidisciplinary knowledge and their digital and intercultural awareness to participate in future development of digital learning. They will also be well-prepared to work for international technological enterprises or any other business with technology-driven innovation in which good English communication skills, a high level of digital flexibility and English proficiency are required.

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Disclaimer
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the University reserves the right to make amendments to any information contained in this website without prior notice. The University accepts no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.

Any aspect of the course and course offerings (including, without limitation, the content of the course and the manner in which the course is taught) may be subject to change at any time at the sole discretion of the University. Without limiting the right of the University to amend the course and its course offerings, it is envisaged that changes may be required due to factors such as staffing, enrolment levels, logistical arrangements, curriculum changes, and other factors caused by unforeseeable circumstances. Tuition fees, once paid, are non-refundable. 

In the event of inconsistency between information in English and Chinese version or where an interpretation of the programme content is required, the decision of the University shall be final.